About Legal TV Leads
We do one thing: generate qualified accident leads for personal injury law firms via television advertising. We've been doing it long enough to know what works — and where other models fall short.
Legal TV Leads is a marketing and advertising company. We produce and place television commercials, operate lead intake infrastructure, and deliver qualified personal injury leads to attorney firms that partner with us. We are not a law firm and do not provide legal advice, legal services, or legal representation.
We operate as a DBA (doing business as) of Key Contacts, a full-service advertising agency headquartered in Denver, Colorado. Our founders — Mark Sullivan and Mark Rinehart — bring the same media-buying discipline and broadcast industry relationships to LTVL that they built into Key Contacts.
Our vertical focus is intentional. The personal injury lead generation market requires specific expertise: understanding of the intake process, the case economics, the intake qualification criteria that matter to PI firms, and the television inventory that actually reaches accident victims in the moment they are seeking help.
What we are
What we are not
The Team
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President
Mark co-founded Key Contacts and serves as President of Legal TV Leads. His career at Tribune Corporation, LIN TV, and Raycom Media gave him an operator's view of television advertising — and a clear picture of how media buying should serve clients who need results, not impressions.
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Co-Founder
Mark co-founded both Key Contacts and Legal TV Leads. Three decades of media buying and selling across major broadcast organizations informs the negotiating leverage and market relationships that make the LTVL model work.
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Media Supervisor
Lauren oversees media buying execution across LTVL campaigns — coordinating placement, trafficking, and performance monitoring across the network portfolio.
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Media Buyer
Megan manages day-to-day media buying operations, negotiating rates and optimizing placement schedules across LTVL's broadcast and cable network roster.
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Position TBD
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Position TBD
Meet the Team
The real decision-makers at Legal TV Leads.
Roxy
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Maddy
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Bailey & Duncan
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Stella
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Benny
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Romo
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Ruby
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Lily & Carlos
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Legal TV Leads is a DBA of Key Contacts — a full-service advertising agency specializing in accountable media buying across television, radio, and digital.
We'll assess your market, explain availability, and walk you through what qualified leads look like in your geography.
No startup costs. No long-term contracts. 1.855.709.2131
